I’m Ali—educator-turned-web-designer, systems nerd, and your biggest business cheerleader. I created Deep Rooted Marketing because I saw too many talented wellness and beauty professionals struggling to show up online—not because they didn’t care, but because they were overwhelmed.
With a background in teaching, I bring a nurturing energy to everything I do—but I’m not just here to pat you on the back. I’m here to help you build systems, structure, and strategy that move your business forward.
Let’s take the stress out of marketing and plant strong roots for your business.
About
Me
Hello, its nice to meet you!
Why I Do What I Do
I believe strategy shouldn’t feel stuffy — and marketing shouldn’t make you feel like you’re chasing people.
You deserve a digital presence that reflects your heart, connects with your ideal clients, and supports the work you’re called to do.
Marketing shouldn’t feel like a second full-time job.
You’re here to support your clients’ well-being — not get buried in tech, trends, and endless to-dos. That’s where I come in.
My mission is to help beauty and wellness professionals feel clear, confident, and grounded in their business foundation so they can grow without burnout.
I’m here to make the online side of your business feel simple, sustainable, and aligned with who you are.
Even with gluten, dairy, and egg allergies, I still love good food. I’ve mastered the art of recreating my favorite meals in allergy-friendly ways — because life’s too short to miss out on great flavors.
CREATIVE HOME COOK
I’m a traveler at heart — give me a map and a good playlist, and I’m off. Whether it’s a weekend road trip or a dream international getaway, I crave new places and fresh inspiration.
Always Planning My Next Trip
If coffee had a love language, mine would be "strong, black, and bottomless." No cream, no sugar — just me and the bold stuff. It’s how I start my mornings, power through workdays, and survive meetings.
Black Coffee Enthusiast
Fun Facts About Me
WHY WORK WITH ME
Working with me isn’t like hiring a random designer or grabbing cookie-cutter marketing advice — it’s a partnership rooted in clarity, calm, and genuine support. When we work together, my goal is simple: to make your business feel lighter, clearer, and more aligned with the work you’re meant to do. I want you to feel confident in your online presence, not confused or overwhelmed by it.
I don’t believe in trendy templates or one-size-fits-all strategies. I take the time to understand you — your goals, your energy, your ideal clients, and the heart behind your work. From there, we build systems, structure, and a digital presence that actually makes sense for your life and business. Nothing fluffy. Nothing chaotic. Just intentional design and strategy that helps you grow in a way that feels sustainable.
And finally, you’ll never feel alone in the process. My background in teaching means I’m here to guide you step-by-step, answer questions without judgment, and make sure you fully understand the tools we’re building together. You deserve a business foundation that supports your lifestyle and lights you up — and I’m here to help you create it with confidence, clarity, and calm.