Marketing for the Micros is the go-to podcast for
ready to grow their business with simple,
Whether you're a massage therapist, esthetician, stylist, or holistic practitioner, you'll get actionable
tips on
—without the overwhelm.
web design, email marketing, social media, ads, and more.
strategic marketing.
beauty and wellness professionals
Marketing for the Micros is the go-to podcast for beauty and wellness professionals ready to grow their business with simple, strategic marketing. Whether you're a massage therapist, esthetician, stylist, or holistic practitioner, you'll get actionable tips on web design, email marketing, social media, ads, and more—without the overwhelm.
What You’ll Learn Here
Marketing doesn’t have to feel complicated. Inside each episode, you’ll get simple steps to improve your website, strengthen your brand, and create content with purpose. You'll learn how to talk about your services clearly, connect with the clients you’re meant to serve, and grow your business without burning out. Whether you're booking clients, launching new offers, or finally updating your website — this show becomes your calm, no-pressure guide.
Hi There,
I'm Ali Mullinax
I’m coffee-fueled, strategy-obsessed, and heart-led — and I’m the voice behind Deep Rooted Marketing. I help beauty and wellness pros build websites that work, clarify their message, and create marketing that finally feels simple and sustainable.
Before this chapter, I spent years as an educator, and now I bring that same nurturing, step-by-step energy into everything I do — from designing strategic Showit sites to teaching marketing foundations that actually make sense for small business owners.
Whether I’m building a website that feels like “you,” guiding a massage therapist through a brand refresh, or teaching simple content strategies on my podcast, I show up with purpose, clarity, and a plan.
Because for me, it’s never just about marketing — it’s about helping small business owners feel confident, supported, and equipped to grow in a way that aligns with their life.
Never Miss an Episode
Want weekly grounded marketing support straight to your inbox? Join The Deep Rooted Insider — my Tuesday email filled with clear, actionable tips made just for beauty + wellness pros. No fluff. No pressure. Just clarity, confidence, and a little encouragement.
Helpful Tools & Resources
Courses: Canva, social media, branding, and more — coming in 2026.
Free Guide: 5 Signs Your Website Is Costing You Clients
YouTube Tutorials: Short, simple business + marketing lessons for wellness pros.
Work With Me: Web design, website refreshes, and strategy sessions.
Ready to Grow Your Business With More Ease?
If you want grounded guidance, a clearer plan, and a website that actually works — I’m here to help.