Marketing for the Micros is the go-to podcast for
ready to grow their business with simple,
Whether you're a massage therapist, esthetician, stylist, or holistic practitioner, you'll get actionable
tips on
—without the overwhelm.
web design, email marketing, social media, ads, and more.
strategic marketing.
beauty and wellness professionals
Hosted by Alison Mullinax, founder of Deep Rooted Marketing, this show breaks down marketing into doable steps so you can grow without burning out. You’ll hear solo episodes, client case studies, and occasional interviews with wellness pros who are doing the thing—messy, imperfect, but intentional.
Marketing for the Micros is the go-to podcast for beauty and wellness professionals ready to grow their business with simple, strategic marketing. Whether you're a massage therapist, esthetician, stylist, or holistic practitioner, you'll get actionable tips on web design, email marketing, social media, ads, and more—without the overwhelm.
Hi There,
I'm Ali Mullinax
I’m coffee-fueled, strategy-obsessed, and heart-led — and I’m the voice behind Deep Rooted Marketing. I help wellness and beauty pros create websites that work, content that connects, and marketing that actually moves the needle.
Before all this, I spent years as a educator, and now I bring that same nurturing energy (with a side of systems and strategy) into every client project. From social media schedules and email campaigns to ad strategy and branding, I balance the creative with the organized — helping you feel less overwhelmed and more in control.
Whether I’m launching a new course, walking a massage therapist through a rebrand, or creating a TikTok on affordable websites, I show up with purpose, personality, and a plan.
Because for me, it’s not just about marketing — it’s about helping small business owners feel seen, supported, and ready to grow.