Prefer to watch? Here’s the video version of this episode: Branding is more than a pretty color palette—and if you skip the foundation, your visuals might speak to the wrong people. In this episode, we’re diving into what to do before you touch your fonts, colors, or Canva graphics: → Why your visuals might be […]

Prefer to watch? Here’s the video version of this episode: If you’ve ever struggled to explain what you do or felt like your content just isn’t connecting, your brand message might need a tune-up. In this episode of Marketing for the Micros, I’m sharing 3 subtle-but-serious signs that your message is missing the mark—and how […]

Prefer to watch? Here’s the video version of this episode: If creating content feels overwhelming or random, content pillars are the solution you’ve been missing. In this episode, Ali breaks down: Ready to map out your own content pillars and create a strategy that actually works? Download the free guide: From Post to Plan You’ll […]

Prefer to watch? Here’s the video version of this episode: Marketing funnels get a bad rap. They sound techy, complicated, or even manipulative—but the truth is, they’re just a path. A funnel is the journey someone takes from the moment they discover you… to the moment they decide to work with you. In today’s episode […]

Prefer to watch? Here’s the video version of this episode: We’ve all been told to “make your feed look pretty”—but what happens when your posts are perfectly polished… and no one is booking? In this episode, I’m breaking down why a gorgeous Instagram grid isn’t enough to grow your business—and what you need instead. You’ll […]

Prefer to watch? Here’s the video version of this episode: Welcome to the very first episode of Marketing for the Micros—the podcast for beauty and wellness pros who are ready to grow their business with strategy, not stress. In this short and personal episode, I’m sharing my story—how I went from preschool teacher to marketing […]