Prefer to watch? Here’s the video version of this episode: In this episode, I’m pulling back the curtain and walking you through a real transformation—from overwhelmed and overworked to booked out and thriving. You’ll hear: → What marketing without strategy really looks like → How we uncovered her true ideal client (and why that changed […]

Prefer to watch? Here’s the video version of this episode: SHOW NOTES: Ever feel like you’re doing all the things—reels, stories, Canva graphics, trying new hashtags—and still not seeing results? You’re not alone. So many beauty and wellness professionals are stuck in a cycle of trial-and-error marketing, wasting hours creating content that doesn’t lead to […]

Prefer to watch? Here’s the video version of this episode: Are you spinning your wheels trying to market your business—but nothing feels clear or connected? You’re not alone. In today’s episode, I’m pulling back the curtain on my $97 Strategy Sessions and giving you a full walkthrough of what happens, what we work on, and […]

Prefer to watch? Here’s the video version of this episode: If you’ve ever struggled to explain what you do or felt like your content just isn’t connecting, your brand message might need a tune-up. In this episode of Marketing for the Micros, I’m sharing 3 subtle-but-serious signs that your message is missing the mark—and how […]

Prefer to watch? Here’s the video version of this episode: Marketing funnels get a bad rap. They sound techy, complicated, or even manipulative—but the truth is, they’re just a path. A funnel is the journey someone takes from the moment they discover you… to the moment they decide to work with you. In today’s episode […]

Prefer to watch? Here’s the video version of this episode: Welcome to the very first episode of Marketing for the Micros—the podcast for beauty and wellness pros who are ready to grow their business with strategy, not stress. In this short and personal episode, I’m sharing my story—how I went from preschool teacher to marketing […]