Prefer to watch? Here’s the video version of this episode: If creating content feels overwhelming or random, content pillars are the solution you’ve been missing. In this episode, Ali breaks down: Ready to map out your own content pillars and create a strategy that actually works? Download the free guide: From Post to Plan You’ll […]

Prefer to watch? Here’s the video version of this episode: Marketing funnels get a bad rap. They sound techy, complicated, or even manipulative—but the truth is, they’re just a path. A funnel is the journey someone takes from the moment they discover you… to the moment they decide to work with you. In today’s episode […]

Prefer to watch? Here’s the video version of this episode: Welcome to the very first episode of Marketing for the Micros—the podcast for beauty and wellness pros who are ready to grow their business with strategy, not stress. In this short and personal episode, I’m sharing my story—how I went from preschool teacher to marketing […]