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If your bookings are slow or your sales aren’t where you want them to be, it’s tempting to think the answer is a brand-new service or a shiny new freebie. I get it — creating something new feels exciting. It feels productive. But in many cases, the problem isn’t your offer… it’s your strategy. The […]

Ever wonder what kind of support will actually move the needle in your business? In this episode, we’re unpacking the three main ways to get marketing support as a microbusiness owner—and which one is best for your time, budget, and brain. Here’s what we cover: Whether you’re ready to learn at your own pace, want […]

So… business has slowed down and your first thought is: “I should launch something new.” Sound familiar? Before you whip up another freebie or brainstorm yet another offer, this episode is your invitation to pause. In this episode of Marketing for the Micros, I’m talking about why the answer to stagnant marketing isn’t more services—it’s […]

Prefer to watch? Here’s the video version of this episode: COURSE ENROLLMENT IS OFFICIALLY OPEN! 🎉 Today’s episode is here to help you decide if now is the right time to jump in. If you’ve been stuck trying to do “all the things” and still not seeing results… this course was built for you. Inside […]

Prefer to watch? Here’s the video version of this episode: In this episode, I’m pulling back the curtain and walking you through a real transformation—from overwhelmed and overworked to booked out and thriving. You’ll hear: → What marketing without strategy really looks like → How we uncovered her true ideal client (and why that changed […]

Prefer to watch? Here’s the video version of this episode: Episode 10: Why More Posts Won’t Save Your Marketing Welcome to another episode of Marketing for the Micros—the show for beauty and wellness pros who are ready to grow their business with strategy, not stress. If you’ve been posting constantly, rewriting the same captions, trying […]

Prefer to watch? Here’s the video version of this episode: SHOW NOTES: Ever feel like you’re doing all the things—reels, stories, Canva graphics, trying new hashtags—and still not seeing results? You’re not alone. So many beauty and wellness professionals are stuck in a cycle of trial-and-error marketing, wasting hours creating content that doesn’t lead to […]

Let’s talk real talk. If you’re feeling stuck, tired, or like your content isn’t doing anything… there’s probably a deeper reason. It’s not just the algorithm. It’s not that you need to post more. Marketing without a plan can feel like shouting into the void—and I’ve seen too many beauty and wellness pros burn out […]

Prefer to watch? Here’s the video version of this episode: If you’ve ever said, “I’ll worry about branding later,” or thought you’re not ready to define your brand yet—this episode is your wake-up call. I’m breaking down the top myths that are keeping beauty and wellness pros from standing out online and showing you what […]