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Deep Rooted Marketing

"Alison is fantastic! She was able to see my vision for my website and deliver exactly the functionality I needed."

-daniel

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  • The new site clearly communicates the purpose of the collective, reducing confusion and improving professionalism
  • Practitioners regularly reach out through the site to schedule tours or learn about joining
  • The simplified layout makes it easier for visitors to understand the mission and explore opportunities

Case Study:

the results

The Challenge:

LivingTree Wellness Collective needed a website that reflected a major shift in their business model. Originally focused on massage services, the brand transitioned to operating as a wellness collective — offering rental space to practitioners and promoting professional collaboration. Their old site no longer aligned with this purpose and didn’t effectively guide potential practitioners toward connecting, touring, or joining the space.

What I Did

  • Rebuilt the entire website in Showit for better design flexibility and mobile responsiveness
  • Updated the domain structure and page layout to reflect the collective’s true purpose
  • Streamlined the site to focus on two core goals: introducing the collective and connecting with prospective practitioners
  • Created a professional, calming aesthetic that matches the physical space
  • Designed a clean practitioner directory and inquiry flow to make contacting the team easy